Natural sweets: Cadbury’s own
Sputnik secures natural sweets
Clare O’Connor, PR Week UK, Wednesday, 29 August 2007, 6:00pm,
London agency Sputnik Communications has been appointed to handle the consumer PR around the launch of Cadbury-owned brand The Natural Confectionery Company.
Sputnik will be involved in ‘building the brand from underground’, according to account director Bridget Bottomley.
The consumer and experiential campaign will work to push the message that the natural sweets are free from artificial colours and flavours.
Share this story
Additional Information
Latest jobs Jobs web feed
-
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
In-House Retail Brand - Internal Communication Manager
6 Degrees Talent Ltd
c£55k, Milton Keynes -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- PR agencies claw back digital business from specialist shops
- South Africa seeks digital help to combat 'negative perceptions'
- Westminster Advisers shakes up staff line-up following review
- Hope&Glory wins Ikea consumer press office duties
- Ad agency BMB enters PR with ex-Independent editor Simon Kelner
- Bell Pottinger joins APPC fold after years of opposition
Most commented
