Sputnik secures natural sweets
PR Week UK,
Wednesday, 29 August 2007,
London agency Sputnik Communications has been appointed to handle the consumer PR around the launch of Cadbury-owned brand The Natural Confectionery Company.
Natural sweets: Cadbury’s own
Sputnik will be involved in ‘building the brand from underground’, according to account director Bridget Bottomley.
The consumer and experiential campaign will work to push the message that the natural sweets are free from artificial colours and flavours.