Cicero names Gaskell as creative director

Gaskell, who spent nine years at McCann Erickson, will oversee brand building and direct marketing at Gyro International-owned Cicero.

Gaskell said: "Getting the opportunity to join Cicero at a pivotal time like this only comes around once in a career. Gyro is a dynamic, ambitious and burgeoning brand and plans for the future of the agency are very impressive.''

Separately, Ewa James has been appointed as Cicero's group account director, moving from McCann Erickson's Manchester office, following a 10-year stint as group account director.

Gyro acquired Cicero in March, and was keen to bolster the team prior to its scheduled relaunch as Gyro in September.

The high profile appointments are intended to establish Cicero as the North West's premier marketing agency.

Danny Turnbull, managing director at Cicero, said: "The new appointments are representative of our commitment to recreating Cicero as an integral and vibrant part of Gyro International''.

Cicero specialises in below-the-line media planning, direct marketing and marketing services, and has a client base that includes Samsung, BNFL, NatWest and Nobel Enterprises.

The agency was set up in 1914, and does more than 95% of its work in the business-to-business market, and recorded revenues of over £6m last year.

This article was first published on brandrepublic.com