New campaign: Emirates
Marketing, Wednesday, 15 August 2007, 12:00am,
Emirates is emphasising the convenience of flying direct to long-haul destinations from the North-East, without having to make a connection in London or Europe, to back its introduction of daily global services from Newcastle.
The airline, which is the first long-haul carrier to fly from Newcastle International Airport, will use TV, press, outdoor, direct mail, radio and online in the campaign. Breaking on 20 August, the work uses the strapline 'The world on your doorstep'. The ads will use humour to convey the message that Emirates is the best option for long-haul travellers from the region, including lines such as 'We've removed the great barrier. London', to back its service to Australia.
Creative agency: Leagas Delaney
Media agency: MediaCom.
This article was first published on Marketing
Share this story
Additional Information
Latest jobs Jobs web feed
-
Account Director
SAHARA Communications
£3,000-4,000 per month Tax Free with accommodation included., Dubai- International -
PR and Media Officer - Fundraising (maternity cover)
Macmillan Cancer Support
£26,100 - £29,000 pro-rated for 18 hours per week (Mon- Wed), London -
Senior PR Consultant
TTA Public Relations, Chime plc
Up to £38,000 per annum DOE, Central London (WC1) -
PR Manager - Brilliant consumer brand in lifestyle + leisure
Foundry, The
c £40,000, London -
Internal Communications Consultant - global healthcare company
The Works
£28000 - £35000 + benefits, London
Most read
- NHS leaders and chief executives encouraged to communicate online
- Google 'on front foot' with Eric Schmidt column on tax issue
- Virgin Galactic in talks with PR agencies to promote spaceflights
- In-house and agency heads review unpaid intern policies following campaign
- Qatar Airways launches agency review
- Exposure's Simon Shaw launches Good Relations' content arm
Most commented
