Sony, Levi's, Shell, Lever Faberge, Cahoot and Golden Wonder are
among the leading businesses to have made it to the shortlist for The
Marketing Society Awards 2001.
The 32 finalists, which have survived an exacting judging process that
began with 130 brands, will go forward to the awards ceremony on Tuesday
June 12, when they will be announced as winners and highly commended
entries in 12 categories. Of the winners, one will be named as the
overall winner, for Outstanding Marketing Achievement.
The Marketing Society Awards, held in association with Marketing, are
the benchmark for marketing excellence in the UK. The eventual winners
will have triumphed in a rigorous two-stage judging process by a
senior-level judging panel comprising some of the top names in the
industry and chaired by John Sunderland, chief executive of Cadbury
They include: Sir Michael Perry, chairman of Centrica; Keith Weed,
chairman of Lever Faberge; Alan McWalter, marketing director of Marks &
Spencer; David Bell, chairman of Pearson; Hugh Davidson of the Cranfield
School of Management; Chris Powell, chairman of BMP DDB; Angus Porter,
managing director of the consumer division at BT Retail; Jane Frost,
acting marketing director of BBC Technology; David Campbell, chairman of
The Marketing Society and Chris Thomas, chief executive of Lowe
Thomas, who is also chairman of The Marketing Society Awards, pointed to
the number of blue-chip businesses and brands to have entered this year
as evidence that the uncompromising judging criteria meant the awards
had become highly sought after.
'The judges took at least two full days out from their demanding
schedules to carefully assess all the entries. All those that have made
it to the finalist stage deserve credit for beating some high-calibre
competition. Those that go on to win in their categories will know they
have achieved a level of excellence that will benefit their own
businesses - and ultimately the marketing industry as a whole.'
Even at shortlist stage, the awards, which are designed to reward
marketing effectiveness rather than pure advertising creativity, have
highlighted some of the most innovative strategies of the past year.
'The 12 categories are designed to reflect the depth and breadth of
marketing and how it should permeate an organisation and its thinking -
I think this year's finalists more than demonstrate that,' said
This year's finalists include some of the most exciting brand
developments of the past year. Levi's, which managed to halt a decline
in the denim market by introducing its Engineered Jeans, sits on the
shortlist alongside Quality Street, which repositioned and repackaged,
and Metro Newspaper, which launched to critical acclaim.
Internet brands Cahoot, Asserta Home and Self Trade are also represented
across the categories. Internationally, Guinness Ireland, Shell and
UDV's Johnnie Walker whisky make an appearance.
The categories have been further refined this year, and for the first
time include awards for business-to-business and for corporate
The winners will be announced at the awards dinner on Tuesday June 12 at
Le Meridien Grosvenor House in London. For details contact Nici Brooks
on 020 8267 4161 or email@example.com.
Headline sponsor Yahoo!
New brand of the year ITV
Brand development of the year
Brand revitalisation of the year AAR Group
International brand development
Marketing communications FMCG
Best use of a new channel to market Accenture
Customer insight Accenture
Birds Eye Wall's - Carte D'Or
Cadbury Trebor Bassett - Flake
Charnos - Bioform
First Active Financial
Golden Wonder - Wotsits
Guinness Ireland Group
UDV - Johnnie Walker
Lever Faberge - Lynx
Levi Strauss & Co
Muller Dairy UK - Muller Light
Nestle UK - Quality Street; Kit Kat
Royal Holloway University of London
Sony United Kingdom
The Fabulous Bakin' Boys
The Met Office
Walkers Snacks/News International
This article was first published on Marketing