CNN signs sponsorship deal with Egyptian conglomerate

The move has been made by the Cairo-based multi-disciplined holding group in an attempt to promote the brand to a global audience and raise its international profile.

The campaign will centre on the sponsorship of 'CNN Business Traveller' but will also include advertising on CNN International and extensive banner advertising on CNN.com, including an exclusive brand presence on the 'CNN Business Traveller' microsite.

Shafik Gabr, chairman of the ARTOC Group, said: "ARTOC's association with this leading international business travel programme reflects our firm commitment to seek out profitable business and investment opportunities, wherever in the world they might exist."

'CNN Business Traveller' is presented by anchor Richard Quest and examines the hectic world of corporate travel, providing tips on maintaining viewers' careers, health and relationships on the go. The show airs to CNN International audiences across Europe, the Middle East, Africa, Asia Pacific, South Asia and Japan.

The ARTOC Group features six different divisions, including real estate, project investment and publishing.

This article was first published on brandrepublic.com