Briefs

Marketing, Thursday, 30 November 2000, 12:00am,

Adams Childrenswear has announced a three-year extension to its corporate sponsorship of Save The Children. The deal continues the ten-year relationship between the organisations and will see the charity's brand showcased in Adams' 305 stores through promotion of Christmas carol concerts. Egg, the Prudential-owned bank, and MORI have released a report that claims 15 million people are online at home, and around nine million have digital television. The data, compiled from interviews with over 2000 people between August and September, found one-third of internet users now buy products online and 4.5 million bank online. The survey also suggests that 29 million adults do not use a PC, with nine million of these claiming they never will.

Adams Childrenswear has announced a three-year extension to its corporate sponsorship of Save The Children. The deal continues the ten-year relationship between the organisations and will see the charity's brand showcased in Adams' 305 stores through promotion of Christmas carol concerts. Egg, the Prudential-owned bank, and MORI have released a report that claims 15 million people are online at home, and around nine million have digital television. The data, compiled from interviews with over 2000 people between August and September, found one-third of internet users now buy products online and 4.5 million bank online. The survey also suggests that 29 million adults do not use a PC, with nine million of these claiming they never will.

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