DIRECT BRIEFS

Marketing, Thursday, 21 December 2000, 12:00am,

The Wrigley Company has appointed Circular Distributors to undertake a national door-to-door campaign promoting its new Honey & Lemon Airwaves chewing gum flavour. Several million sample packs will be sent to C1 and C2 households nationwide with occupants in the 16-45 age group. The campaign features a full-sized sample pack contained within a foil packet, together with a postcard sized flyer. It ties in with a national TV and poster advertising campaign through creative agency Bray Leino.

The Wrigley Company has appointed Circular Distributors to undertake a national door-to-door campaign promoting its new Honey & Lemon Airwaves chewing gum flavour. Several million sample packs will be sent to C1 and C2 households nationwide with occupants in the 16-45 age group. The campaign features a full-sized sample pack contained within a foil packet, together with a postcard sized flyer. It ties in with a national TV and poster advertising campaign through creative agency Bray Leino.

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