BBC adds three to marketing line-up

The BBC has moved a step closer to filling its senior marketing line-up by appointing heads of marketing for BBC 2, BBC4 and BBC News and a head of audience innovation.

Marketing and communications director Matthew Bannister made the appointments before leaving the corporation last Friday.

Peta Clifton has been named as BBC2's head of marketing. Reporting to Jane Scott, controller of TV marketing and strategy, Clifton will work with BBC2 controller Jane Root to reposition BBC2 over the next few years as a sophisticated channel for 30-something viewers.

Clifton, whose background includes marketing News at the BBC and a stint at J Walter Thompson, replaces Simon Bell, who has left to join catering business-to-business site eggsbenefit.com.

James Pestell becomes head of marketing at BBC4, the new digital 'intellectual' channel that provides a mix of Radio 3 and Radio 4 on TV. Pestell, who also reports to Scott, was previously marketing manager of BBC English Regions, heading campaigns across regional TV and radio.

Former Mars European brand development manager Zoe Moore has been hired as head of marketing at BBC News. Reporting to James Thickett, who heads marketing for the BBC's new genre brands group, Moore will be responsible for marketing news across BBC TV and radio as well as on mobile and online platforms.

Separately, Charlotte Fuller has been named as head of audience innovation.

Fuller, who joins the BBC from Pret A Manger, where she was marketing director, previously worked in marketing at BBC Worldwide and BBC2.

A number of vacancies have still to be filled within the BBC's new marketing structure, and the corporation has yet to appoint a successor to Bannister.

Candidates are thought to include C5 marketing director Jim Hytner and Jane Frost, acting marketing director of BBC Technology. Sophie Turner-Laing will fill in until a replacement is found (Marketing, December 14).

This article was first published on Marketing