DIARY: Focus hopes to see Mystic Meg’s PR in the stars

As account wins go it’s out of this world: Wimbledon-based PR firm Focus

Marketing Communications has been chosen by PolyGram to launch National

Lottery star-gazer Mystic Meg’s debut album.

Agency MD Brian Oliver is blase about the forthcoming PR campaign for

the album ‘Secrets of your Stars’, which has Mystic Meg expounding

profiles of the signs of the zodiac and - it says here - features ‘a

unique combination of Mystic Meg’s highly distinctive voice and suitably

mystical ambient music’.

‘This is one of our most straightforward accounts,’ insists Oliver,

‘because all we need to do is ask Mystic Meg to predict which

publications will carry the story and focus on those.’ If only it was

that easy.

edited by Rebecca Dowman

This article was first published on Marketing