NEW MEDIA: Briefs

AdForum has launched Adfolio, which it claims is the largest

searchable online library of advertising creative. The site features

2500 executions across print and TV media, with a further 4000 to be

added. The site is password protected but visitors can register for free

at www.adforum.com.

Haburi.com, which is positioning itself as a virtual factory outlet, has

received a pounds 4.5m injection of capital from three investors -

Venture Partners, UniInvest and 2M Invest. Due to launch across Europe

in April, the site is aiming to offer 24-hour shopping promising a 35%

discount on high street prices. The web address will be

www.haburi.com.

Music3w.com, the start-up specialising in music content and commerce on

the web, has appointed online marketing specialist i-level to handle its

pounds 1m web marketing campaign ahead of its launch in May. The site

will act as an umbrella for official band sites. The address will be

www.music3w.com.

Toyzone.co.uk, the online toy retailer, has signed a deal with Warner

Bros and Nintendo to be the official UK e-commerce partner of Pokemon:

The First Movie, which launches in the UK on April 14. Under terms of

the agreement, Toyzone will become the official promotional partner for

the film and will feature a range of special Pokemon pages as well as

selling the merchandise online.

Giorgio Armani has relaunched its web site, offering a new personalised

e-commerce service as well as culture-based content and entertainment

news. Web design and online strategy was handled by Razorfish. The

address is www.armaniexchange.com.

Sportal, the online sports content company, has signed a deal to provide

football content to Yahoo! sites across Europe. The deal covers stories,

ticker stores, results and fixtures across Yahoo operations in Germany,

France, Spain, Italy, Denmark, Sweden and the UK. The address is

www.sportal.co.uk.

First Choice travel company has appointed e-business development company

Nettec to help develop its new e-commerce operations. First Choice says

it is aiming to conduct a quarter of its business online by 2002.

Nettec’s address is www.nettec.net.

@Jakarta, the specialist software and games retailer owned by Dixons

Stores Group, has signed an exclusive one-year alliance with online

publisher ZDNet UK. The deal enables visitors to ZDNet’s GameSpot site

to purchase from @Jakarta. The GameSpot site will feature ’buy it’

buttons enabling users to click through to the @Jakarta online store.

The address is www.gamespot.co.uk.

IrisOnline, a new web site enabling customers to order contact lenses

online, launches this week. The company offers free delivery and same

day dispatch. The web address is www.irisonline.co.uk.

The new media page is edited by Ben Rosier.

Email ben.rosier@haynet.com.

This article was first published on Marketing