AdForum has launched Adfolio, which it claims is the largest
searchable online library of advertising creative. The site features
2500 executions across print and TV media, with a further 4000 to be
added. The site is password protected but visitors can register for free
Haburi.com, which is positioning itself as a virtual factory outlet, has
received a pounds 4.5m injection of capital from three investors -
Venture Partners, UniInvest and 2M Invest. Due to launch across Europe
in April, the site is aiming to offer 24-hour shopping promising a 35%
discount on high street prices. The web address will be
Music3w.com, the start-up specialising in music content and commerce on
the web, has appointed online marketing specialist i-level to handle its
pounds 1m web marketing campaign ahead of its launch in May. The site
will act as an umbrella for official band sites. The address will be
Toyzone.co.uk, the online toy retailer, has signed a deal with Warner
Bros and Nintendo to be the official UK e-commerce partner of Pokemon:
The First Movie, which launches in the UK on April 14. Under terms of
the agreement, Toyzone will become the official promotional partner for
the film and will feature a range of special Pokemon pages as well as
selling the merchandise online.
Giorgio Armani has relaunched its web site, offering a new personalised
e-commerce service as well as culture-based content and entertainment
news. Web design and online strategy was handled by Razorfish. The
address is www.armaniexchange.com.
Sportal, the online sports content company, has signed a deal to provide
football content to Yahoo! sites across Europe. The deal covers stories,
ticker stores, results and fixtures across Yahoo operations in Germany,
France, Spain, Italy, Denmark, Sweden and the UK. The address is
First Choice travel company has appointed e-business development company
Nettec to help develop its new e-commerce operations. First Choice says
it is aiming to conduct a quarter of its business online by 2002.
Nettec’s address is www.nettec.net.
@Jakarta, the specialist software and games retailer owned by Dixons
Stores Group, has signed an exclusive one-year alliance with online
publisher ZDNet UK. The deal enables visitors to ZDNet’s GameSpot site
to purchase from @Jakarta. The GameSpot site will feature ’buy it’
buttons enabling users to click through to the @Jakarta online store.
The address is www.gamespot.co.uk.
IrisOnline, a new web site enabling customers to order contact lenses
online, launches this week. The company offers free delivery and same
day dispatch. The web address is www.irisonline.co.uk.
The new media page is edited by Ben Rosier.
This article was first published on Marketing