Pepsi campaign features Dwight Yorke

BEN ROSIER, Marketing, Thursday, 30 March 2000, 12:00am,

The second instalment of Pepsi’s Ask For More Football campaign features Dwight Yorke plugging a ’collect and get’ promotion for a Pepsi sports radio. The Manchester United player ignores a call on his mobile from Sir Alex Ferguson because he is too busy listening to his radio in the changing room. The execution, by Claydon Heeley, breaks on Wednesday and follows up the last ad which saw David Beckham pinching the referee’s Pepsi. Customers can get their hands on a radio by sending seven Pepsi ringpulls with pounds 3.99. Ask For More Football comes as part the Britvic-owned drink’s attempt to weaken Coca-Cola’s hold on the football promotions market. It is also funding an eight-week TV programme on Channel 5 called Inside Football.

The second instalment of Pepsi’s Ask For More Football campaign

features Dwight Yorke plugging a ’collect and get’ promotion for a Pepsi

sports radio. The Manchester United player ignores a call on his mobile

from Sir Alex Ferguson because he is too busy listening to his radio in

the changing room. The execution, by Claydon Heeley, breaks on Wednesday

and follows up the last ad which saw David Beckham pinching the

referee’s Pepsi. Customers can get their hands on a radio by sending

seven Pepsi ringpulls with pounds 3.99. Ask For More Football comes as

part the Britvic-owned drink’s attempt to weaken Coca-Cola’s hold on the

football promotions market. It is also funding an eight-week TV

programme on Channel 5 called Inside Football.

This article was first published on Marketing

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