NEW MEDIA: AllAdvantage hits 50,000

AllAdvantage.com, the US company which was the first to pay

computer users to surf the internet, has signed 50,000 users just one

month after launching the service in the UK.

The company, which claims to have 2.5 million subscribers in the US,

where it has been operating for six months, pays UK users 31p for every

hour they keep its advertising viewbar open, up to a maximum of 25 hours

each month. It will send out its first run of cheques this week.

Members also get paid for each new member that subscribes to the service

as a result of their referral.

AllAdvantage has signed up a raft of big-name US advertisers, including

Barnes & Noble, CNN and online auction house eBay.

Graeme McVie, its director of international operations, said a number UK

brand deals are imminent.

The company’s offering to advertisers is highly targeted

communications.

AllAdvantage will not hand over names and addresses to advertisers but,

because new members divulge personal and life-style details, it can

offer carefully timed and segmented communication.

It also provides its members with special deals from its

advertisers.

McVie said the viewbar communications industry was changing the way

internet users and advertisers interact. ’We can leverage the buying

power of our online community into an array of benefits such as cash

rewards, discounts and promotional offers,’ he said.

With operations established in the US, Canada and the UK,

AllAdvantage.com is now looking to launch French, German and Japanese

equivalents before Christmas. It plans a full global launch next year.

This article was first published on Marketing