SmithKline Beecham

PAUL WHITFIELD, Marketing, Thursday, 25 November 1999, 12:00am,

With the winter flu season fast approaching, SmithKline Beecham is launching a pounds 4m television campaign for Beechams Flu Plus, set to run from this weekend until February. It shows a woman suffering the different symptoms of flu through visual metaphors: ice crystals and flames on her face; a hydraulic piston on her back sends flying sparks and an exploding rock on to her temples. The ad ends with dark clouds clearing to reveal a sunrise as the woman explains that Beechams can relieve symptoms. The ad was created by Grey Advertising’s Green Grey division. Media is through MediaCom TMB.

With the winter flu season fast approaching, SmithKline Beecham is

launching a pounds 4m television campaign for Beechams Flu Plus, set to

run from this weekend until February. It shows a woman suffering the

different symptoms of flu through visual metaphors: ice crystals and

flames on her face; a hydraulic piston on her back sends flying sparks

and an exploding rock on to her temples. The ad ends with dark clouds

clearing to reveal a sunrise as the woman explains that Beechams can

relieve symptoms. The ad was created by Grey Advertising’s Green Grey

division. Media is through MediaCom TMB.

This article was first published on Marketing

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