NEW MEDIA: BRIEFS

Guinness has added two sections to its web site to help customers

find new pubs and Guinness outlets locally and nationwide. The ’Little

black book of pubs’ lets visitors search for pubs by region, providing

them with a guide to facilities. A guide to Dublin gives a range of

information about activities in the city, covering food, sport, shopping

and other tourist activities. Web design was handled by Circle.com. The

main web address is www.guinness.com.

Furniture Online has enlisted marketing agency Outside the Box as it

looks to build its brand and prepares to launch a redesign of its site.

Furniture Online has recently signed deals with Yahoo!, AOL and

Freeserve which will see its range of products feature on the portals’

sites. The site can be found at www.furniture-on-line.co.uk.

Cube8, the new media incubator and investment company, has appointed

David Cartwright as chief technical officer as it looks to develop its

in-house services. Cartwright joins from Vavo.com, the online community

site aimed at over-45s.

Athletics Weekly, the UK athletics magazine, has linked up with the

British Sports Network, Britsport.com, to launch a new site in time for

the Olympics. Athleticsweekly.com will feature results and profiles as

well as video footage and interviews.

Unmissable.com, the ’lifetime experiences’ web site, has signed an

exclusive partnership with the travel department of the British Museum.

The site, which launches next week in the UK, will be the only

independent site where customers can find details of the museum’s

curator-led holidays.

Digital Sport Group has hired digital strategy consultancy Decipher to

develop sports site one football.com across a number of platforms. The

agency will help research how to create a branding strategy across TV,

radio and the internet.

Enterprise Evolutions has launched a new web site to meet demand for

short-term leases of domain names for specific campaigns, particularly

for TV banking and WAP phones. E-brand.co.uk will sell registered domain

names at fixed prices online.

Popcorn.co.uk, the UK movie site, has signed an agreement with

Butterkist to have its branding on-pack for the whole of next year.

Butterkist in return will receive online ad placements on the film

review site in a deal brokered by Carlton Interactive.

Hoojit, the internet search engine and directory, is launching its

second web service. The Hoojit hotel guide has more than 20,000

establishments on board, including the Radisson Edwardian and Best

Western. Users can find accommodation across the UK. Radisson will offer

customers booking through the Hoojit site a discount of up to 60%.

BTLookSmart has hired 24/7 Media to handle its ad sales in Europe.

BTLookSmart, which creates geographic- and language-specific

directories, chose the agency for its targeting and user profiling

capability.

Netpoll, the specialist in user attitudes to the net, has appointed

Anna-Maria Olander Jahnsson as a new account director to spearhead

research programmes across Europe. She joins from market research agency

Andreas Lund and Company in Stockholm.

The new media page is edited by Ben Rosier.

E-mail ben.rosier@haynet.com.

This article was first published on Marketing