Guinness has added two sections to its web site to help customers
find new pubs and Guinness outlets locally and nationwide. The ’Little
black book of pubs’ lets visitors search for pubs by region, providing
them with a guide to facilities. A guide to Dublin gives a range of
information about activities in the city, covering food, sport, shopping
and other tourist activities. Web design was handled by Circle.com. The
main web address is www.guinness.com.
Furniture Online has enlisted marketing agency Outside the Box as it
looks to build its brand and prepares to launch a redesign of its site.
Furniture Online has recently signed deals with Yahoo!, AOL and
Freeserve which will see its range of products feature on the portals’
sites. The site can be found at www.furniture-on-line.co.uk.
Cube8, the new media incubator and investment company, has appointed
David Cartwright as chief technical officer as it looks to develop its
in-house services. Cartwright joins from Vavo.com, the online community
site aimed at over-45s.
Athletics Weekly, the UK athletics magazine, has linked up with the
British Sports Network, Britsport.com, to launch a new site in time for
the Olympics. Athleticsweekly.com will feature results and profiles as
well as video footage and interviews.
Unmissable.com, the ’lifetime experiences’ web site, has signed an
exclusive partnership with the travel department of the British Museum.
The site, which launches next week in the UK, will be the only
independent site where customers can find details of the museum’s
Digital Sport Group has hired digital strategy consultancy Decipher to
develop sports site one football.com across a number of platforms. The
agency will help research how to create a branding strategy across TV,
radio and the internet.
Enterprise Evolutions has launched a new web site to meet demand for
short-term leases of domain names for specific campaigns, particularly
for TV banking and WAP phones. E-brand.co.uk will sell registered domain
names at fixed prices online.
Popcorn.co.uk, the UK movie site, has signed an agreement with
Butterkist to have its branding on-pack for the whole of next year.
Butterkist in return will receive online ad placements on the film
review site in a deal brokered by Carlton Interactive.
Hoojit, the internet search engine and directory, is launching its
second web service. The Hoojit hotel guide has more than 20,000
establishments on board, including the Radisson Edwardian and Best
Western. Users can find accommodation across the UK. Radisson will offer
customers booking through the Hoojit site a discount of up to 60%.
BTLookSmart has hired 24/7 Media to handle its ad sales in Europe.
BTLookSmart, which creates geographic- and language-specific
directories, chose the agency for its targeting and user profiling
Netpoll, the specialist in user attitudes to the net, has appointed
Anna-Maria Olander Jahnsson as a new account director to spearhead
research programmes across Europe. She joins from market research agency
Andreas Lund and Company in Stockholm.
The new media page is edited by Ben Rosier.
This article was first published on Marketing