If, the Halifax’s internet bank, which last week announced plans to
launch this summer, has confirmed that it will spend pounds 30m on
marketing the brand over 18 months. Advertising and direct marketing
activity is through Edinburgh-based The Union and its direct arm, Only
U. Halifax has also signed agreements with BT and BT Cellnet to provide
General Packet Radio Service and WAP capability for internet and mobile
John Smith’s, the Scottish Courage beer brand, is to sponsor
award-winning comedian Al Murray, also known as the Pub Landlord, during
his eight-week stint at the Playhouse Theatre, London. The bitter brand
will sponsor the show, And a Glass of White Wine for the Lady, and
receives branding on promotional print and press ads. The deal was
negotiated with Avalon Promotions, Murray’s management team.
David Sneesby, the former Consumers’ Association marketing director, has
resurfaced at Cannons Health and Fitness as director of marketing.
Sneesby, who has also held senior marketing positions at Boots, Marks &
Spencer and Kingfisher, left the CA in December (Marketing, December
Roger King, deputy chief executive of the Society of Motor Manufacturers
and Traders (SMMT), is leaving at the end of March. He is joining the
Road Haulage Association as chief executive. King joined the SMMT in
1992 as director of public affairs and was promoted to his current role
last year. The SMMT has not yet announced a replacement.
Waitrose is launching a new press ad campaign to draw attention to the
sources of food sold in its supermarkets. The ad, through Banks Hoggins
O’Shea/FCB, begins with a focus on farm milk, informing readers that it
can be traced back to the farm it came from. The campaign, which refers
readers to the Waitrose.com web site for further information, will break
in magazines nationally from March.
IPC SouthBank is to launch Click it! as the latest title in its Family
Circle Plus range. Click it! is a mass market technology magazine
targeted at women. The 100-page glossy title will be aimed at women aged
between 25 and 50, and is dedicated to all aspects of the internet.
Blockbuster Video has signed as a sponsor of Virgin Radio. The one-year
deal, negotiated by Booth Lockett Makin, makes Blockbuster exclusive
sponsor of film and video reviews on Virgin Radio. Virgin’s film show
will be branded as the Blockbuster Movie Update.
HJ Heinz is linking its Ketchup with McCain’s Oven Chips in a coupon
campaign to encourage cross-purchase of the brands. The promotion, which
will run through February and March, will offer discounts to people
purchasing both brands.
ADT Fire and Security, which provides household burglar and smoke
alarms, is to run its first direct response television campaign. The
security group is running the 60-second ad to raise awareness of its
monitored alarm service. The campaign, created by WWAV Rapp Collins,
will run for four months on Channel 4, Channel 5 and satellite
The Future Network, the consumer magazine and web site publisher, has
launched a portal for musicians. The portal, at www.intermusic.com,
features seven content channels comprising music upload facilities,
interviews, tutorials, user reviews and webcasts.
DMB&B Financial is changing its name to Masius from February 25. The
move follows the change in name of parent company, D’Arcy Masius Benton
Bowles, to D’Arcy last year. Existing Masius clients include Legal
&General, Ernst & Young and Credit Suisse Asset Management.
Carlton Media Sales is launching a London-based seminar, E@sy Media,
aimed at UK dotcom companies. The seminar is part of a Carlton drive to
attract dotcom companies as clients. Subjects addressed at the seminars,
on March 13 and 15, will include the basics of TV, cinema and online and
digital media markets.
Taylor Nelson Sofres Superpanel figures quoted in our news report
’Virgin Cola seeks shop for consumer research’, (Marketing, February 10)
applied only to household penetration, not market share as suggested in
This article was first published on Marketing