Orange has refused to comment on reports that it is about to move
its pounds 32m advertising account out of WCRS, the agency which helped
build the brand, and into Lowe Lintas. Earlier this week, Orange dropped
TBWA GGT Simons Palmer from the shortlist, prompting speculation that
the business might be split between Lowe and WCRS.
Iceland’s recently departed marketing director, Alan Shepherd, has
re-emerged working for Phil Smith, his former boss at Somerfield-Kwik
Save. Shepherd has joined Smith working on the launch of online casino
brand Kismet, which Smith joined in February as international marketing
Nicole Farhi, the luxury fashion brand, has appointed TBWA GGT Simons
Palmer to its pounds 1.5m ad account without a pitch. The first campaign
will break later this year and will feature the autumn/winter
collection. Media will be handled by Manning Gottlieb Media.
Young’s Seafood has appointed Doner Cardwell Hawkins to handle its
pounds 3m advertising account following a review prompted by the
previous incumbent, Grey Advertising, winning the rival Findus
Attic Futura, publisher of Sugar and Inside Soap, has become an equity
partner in Frontline, the magazine sales and trade marketing company
owned by Emap, BBC and Haymarket.
Videonet has announced it is to pioneer timeshift television through its
Homechoice entertainment service, which allows viewers to stop, start,
rewind or fast forward whenever they want. Sporting events due to be
timeshifted include Euro 2000, Royal Ascot and Wimbledon.
Jeff Henry, chief executive at Granada Sky Broadcasting, is to be the
new managing director of Hallmark Entertainment Network UK, the channel
launched last month by Crown Media Holdings. Henry will also assume
responsibility for Crown’s digital strategy and the creation of Crown
Customer magazine house Mediamark has won the advertisement
representation contract for the new Heathrow Express magazine, Heathrow
Expressions. The quarterly has a 100,000 print run.
Eidos, the computer games publisher famed for creating Lara Croft, has
confirmed it is in early talks that could lead to an offer for the
company. French group Infogames and Microsoft have both been named as
possible buyers of the firm, which has recently issued a series of
Clothing brand Diesel has filled its vacant marketing communications
manager position by re-appointing Dan Barton. Barton worked at Diesel
for four years before spending six months with Boxfresh as marketing
communications manager. He replaces Paul Poole, who left the firm in
First-E, the European internet bank, is seeking a new ad agency
following J Walter Thompson’s decision not to re-pitch for the account.
First-E has also made two senior marketing appointments: Graeme Collier
as head of marketing and Neil Copland as head of customer services
ContentGenerators, an internet start-up providing marketing services to
the hotel industry, has appointed Stuart Honey as business development
director. Honey was most recently interim director for sales and
marketing for Choice Hotels Europe.
The Central Office of Information has appointed Oxygen marketing to
co-ordinate sponsorship and promotion for the DTI’s 2000 National
Fireworks Safety Campaign. The campaign will use a range of media,
including a web site to which sponsors’ sites can be linked.
Yellow Door, the retail communications agency, has expanded into
advertising in a bid to strengthen its service package. The group has
won ad contracts for Dannimac, Scotch House and Links of London.
Ralston Purina, makers of pet food Baker’s Complete, has appointed
Rebecca Barnett as marketing director. She replaces Gordon Smith who has
left to continue his studies.
This article was first published on Marketing