DIRECTWATCH: DIRECT CHOICE/bizwise.co.uk

With the increasing volume of online companies now springing up

from all directions, it is very important to be able to stand out and to

avoid becoming just another dotcom brand in the constantly expanding

web. Obviously, direct marketing, when used effectively, can be a very

useful tool in taking the brand away from this forum.

Definite praise, therefore, must go to bizwise.co.uk for keeping the

core function of its site at the forefront of this mailing (right).

Its position as a service site, and not another retail outfit, is

clear.

The mailing, through agency Adkins Wheeler, uses an informal, but not

overly familiar, tone.

Simplicity is definitely the key here. Instead of hitting me with too

much information on its offer, bizwise.co.uk has focused on a single

idea - ’creating ties to new clients’.

It backs this up with the simple but effective tie-shape of the mailing

itself. It also makes good use of the bizwise logo, and there is an

acceptable amount of text inside.

It’s bright enough to be noticed, and simple enough to be

interesting.

For once, I’d be inclined to visit the site and see what it has to

offer.

If the site is anything like the direct marketing - quirky and

innovative - it’s well worth taking a look.

Anyway, the other great thing about this mail is its usefulness.

Cardboard ties could be the next big trend in fashion, with everyone who

is anyone wearing them this season!

This article was first published on Marketing