NEW MEDIA: Briefs

Carlton Online this week launches a pounds 1m TV campaign to

promote food site www.simplyfood.co.uk. The new ad push follows a recent

campaign for sister site www.jamba.co.uk. The four-week campaign runs on

Carlton, Central and West Country TV, as well as Carlton Select, Carlton

Cinema and Carlton World. Creative work was by Fielding & Gibson, with

media handled in-house.

MoneyeXtra.com, the consumer personal finance site, is launching a

month-long pounds 300,000 campaign to boost awareness and traffic to its

site. The campaign, managed by Saatchi & Saatchi, takes in national

print advertising and online spots on Yahoo! and Excite. The web address

is www.exchange.co.uk.

L’Oreal has launched a new e-commerce site for its Maybelline cosmetics

brand. Web design was by Interactive8, New York. It can be found at

www.maybelline.com.

SyNet Communication has joined the e-commerce fray with the launch of a

new online department store, The-NetStore, on its Leisure District

site.

Visitors will be able to purchase goods including leisurewear,

sportswear, fragrances and jewellery. The web addresses are

www.the-netstore.net and www.leisuredistrict.net.

Virgin Direct, the personal finance service company, has launched a new

site aimed at educating teenagers about money matters, and offering

advice on spending and saving. Web design was by new media outfit Studio

Soup.

The web address is www.young-money.co.uk.

Vnunet.com, the online arm of Dutch IT publishing giant VNU, is to

relaunch its web site next month. The company has signed up with online

loyalty scheme Beenz to help drive traffic to the site. The web address

is www.vnunet.com.

The Mitsubishi Pencil Company has unveiled a new site for its Uni-ball

Signo pen range. The site is aimed at 11- to 19-year-olds and aims to

collect data on potential customers, such as their favourite pop icons

and preferred lifestyle brands. Development was by integrated

advertising agency Broadway and web house Westhill. The site can be

found at www.signo.co.uk.

Body Island, the online health and fitness web site, has undergone a

major revamp. The site now includes information on health issues such as

fitness, weight loss, nutrition and relationships, as well as a

dedicated women’s section. Other features include local listings

information on health and fitness services, a weekly e-mail newsletter

service, and an online shop selling vitamins, music, books and gym

equipment. The site currently has over 30,000 members and can be found

at www.bodyisland.com.

Pres.co, the new media agency, has appointed Steve Paler as senior

account manager, working across accounts for Dr Martens, PowerGen and

Abbey National.

He previously ran his own new media firm, DNPi. The agency, which

started the year with 101 employees, now employs 132 people, and expects

staff numbers to rise to 150 by the end of 1999.

The web address is www.pres.co.uk.

Radio 1 has unveiled a new-look web site featuring a virtual panoramic

tour of studios and live audio, as well as searchable club listings.

Other sections include a gig guide, chart information and a web cam, so

visitors can check out what their favourite DJs are up to in the studio.

Users can also vote for their favourite tracks on the current playlist,

and exchange views in the online forum. The address of the web site is

www.bbc.co.uk/radio1.

Reaction, the student sampling agency, has launched a new

student-focused free internet access service (ISP), dubbed Hot Toast.

The service features a sports and TV guide, as well as a problem page,

chat rooms and club listings provided by Sleazenation. It will also

distribute free copies of Penguin Hutchinson’s CD-ROM reference library,

comprising a dictionary, encyclopedia and thesaurus. Copies of the

CD-ROM software will be distributed in over a million student welcome

packs throughout September and October.

The web address is www.hot-toast.com.

The X-Stream Network has signed a deal with BBC Worldwide, which will

see the free internet access service (ISP) distribute its content. The

site will take content from beeb.com sites including Top Gear, Radio

Times and Gardener’s World. The web address is www.x-stream.com.

This article was first published on Marketing