Daihatsu is understood to be reviewing its pounds 5m advertising
business, following the announcement last week that the FCB and Bozell
networks are to merge. The account is handled by Banks Hoggins O’Shea
FCB, but a conflict of interests has emerged because Bozell is the
global agency for Chrysler.
Commerzbank, Germany’s fifth largest bank, will launch its Comdirect
internet trading service in the UK with a pounds 3.5m campaign later
CDP Media and Evans Hunt Scott Eurocom are understood to be competing
for the campaign. Comdirect is Germany’s largest internet broker. It
will compete with Charles Schwab and E-trade.
CPM, Europe’s largest field marketing agency, has merged with fellow
Omnicom-owned telemarketing company InTelMark. The company will have a
combined turnover of pounds 80m. Tom Preece, InTelMark chief executive,
becomes managing director, reporting to CPM International chairman Tony
Eddie Phillips, CPM UK & Ireland managing director, will head expansion
into North America.
Sony Computer Entertainment is launching a new ’teaser’ direct marketing
initiative through Claydon Heeley this week. It is designed to whet
consumers’ appetites for the release of PlayStation 2, due to launch in
the UK in autumn 2000. Sony is mailing over one million PlayStation
customers with a special PIN number, enabling them to access information
about the new console, either by phone or by logging on to the company’s
News International is closing its weekly listings guide, The Source, due
to lack of advertising support. The guide is distributed free with The
Sun each week. This Friday’s issue will be the last to appear.
Levi’s is revamping its flagship UK store in London’s Regent Street as a
destination store, set to open on October 30. Features will include a
’customisation factory’, where customers can create their own
personalised designs on jeans, a ’chill out’ area with sofas, books and
internet terminals, and a DJ booth. Levi’s will refit other stores
throughout the UK with elements of the new design.
Coty has promoted its top UK marketer, Anastasia Ayala, to a new role
overseeing its Rimmel cosmetics brand on an international basis. As
senior vice-president, Rimmel Global, Ayala will oversee Rimmel’s
marketing worldwide, and continue to oversee Coty’s UK marketing.
Energis is set to assume control of Racal Telecom’s contract to handle
data transfer for the National Lottery, if its pounds 750m bid for the
company is successful. Energis was one of a number of companies to
express an interest in running the National Lottery, when submissions
were invited early this year. Racal Electronics, the parent company of
Racal Telecom, will maintain its one-quarter equity share in
Thomas Cook this week launches an online travel service, offering
consumers a choice of over two million holidays. Visitors will be able
to plan their holiday via the new web site, and then click on a callback
button to arrange the details over the phone with a Thomas Cook
representative. The site was developed by Fitch Digital Group and
Retail group Kingfisher has reported a 40% increase in first-half
profits to pounds 254m, at the top end of forecasts. The group, which
recently failed in its attempt to take over Asda, is now the biggest
home-improvement retailer in Europe, and the third biggest electrical
Marks & Spencer has put Kings, its US supermarket chain, up for sale,
claiming it does not fit its overseas strategy. It will keep menswear
retailer Brooks Brothers, and expand the chain internationally.
The charity Age Concern is seeking an agency to create a brand-building
campaign, focusing in particular on its financial services products such
as household and pet insurance. The AAR is conducting the search.
Future Publishing has bought The Official Manchester United and Chelsea
Football Club magazines from Zone Holdings, for an undisclosed sum.
Future’s raft of titles includes Total Football, Total Sport and Total
This article was first published on Marketing