Vision Express, the high street optician, is reviewing its pounds
11m advertising account, currently held by Ammirati Puris Lintas.
The review follows APL’s merger with Lowe Howard-Spink, to form Lowe
Lintas & Partners. Lowes’ holds the pounds 5m account for rival
optician, Dollond & Aitchison.
A spokeswoman for Vision Express said: ’We are reviewing our advertising
in the light of the merger, but until a new agency is appointed, we will
continue to work with APL.’
In the UK, Vision Express operates around 100 company-owned stores and
62 joint-venture stores.
The company recently announced plans to roll out its Vision Express
Optical Lab format on the back of the success of a trial in the UK. It
has opened several stores across Europe and is now looking to expand
into Asia and the US.
APL has held the Vision Express account since July 1998. Its most recent
ads have featured Vision Express chairman, Daniel Abbitan, talking about
This article was first published on Marketing