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The Walt Disney Company is losing Andrew McLean, its head of

advertising and media in Europe, to media agency The Media Edge. Walt

Disney declined to comment on who would head the division when McLean

leaves at the end of October, but it is understood that Disney will

restructure as a result.

McLean controlled a dollars 150m advertising budget. At The Media Edge,

he will report to Paul Woolmington, the agency’s president. Prior to

working with Disney, McLean worked for DMB&B’s Media Centre on its

business development.

SC Johnson is launching an odour-removing fabric spray called Shout.

The product will go head-to-head with Procter & Gamble’s Febreze, which

was the UK’s fastest-growing brand over the past year after its sales

grew by 21,812.5% (Marketing Biggest Brands Survey, August 12). FCB

Worldwide will handle advertising for the launch.

The Carphone Warehouse has hired its original creative team of writer

Phil Brisk and director Adrian Rowbotham to create its Christmas

television advertising, breaking in November. The move follows the

resignation of Young & Rubicam from the account, following its merger

with Rainey Kelly Campbell Roalfe two months ago.

Norwich Union said it is looking at applying for a retail banking

licence as part of a long-term strategy to expand its business. The

insurance and fund management company also said it was investigating

better ways to use the internet and digital TV, but denied that it would

launch an internet bank.

Trinity Mirror has appointed Jason Smith as its first new media sales

director. Smith joins from Virgin Net, where he was sales manager, and

reports directly to Trinity Mirror’s managing director of new media,

David Clarke, the former chief executive of Virgin Net.

Rank Holidays, part of the Rank Group, has confirmed it is carrying out

an internal annual review of its pounds 10m media planning and buying

account.

The business is handled by CIA Medianetwork.

The general manager of BSkyB’s Sky Networks programming arm, Bruce

Steinberg, has resigned after three years with the company. He was

formerly director of movies and pay-per-view and was promoted last

December.

Steinberg will remain as a consultant.

Planet Hollywood, which operates about 80 movie memorabilia theme

restaurants around the world, filed for bankruptcy on Tuesday this week.

The company said it planned to continue its operations after

restructuring its debt.

Chanel has appointed IMP London as its below-the-line agency. Its brief

is to develop a relationship marketing programme for customers,

rewarding them with exclusive offers and events. The initiative follows

the launch of a new skincare range called Precision, which is customised

to each user’s individual skin profile.

LVMH Moet Hennessy Louis Vuitton, the world’s largest luxury goods

manufacturer, and Prada are reported to be buying a controlling stake in

rival fashion house Fendi. The deal is expected to value Fendi, which is

privately owned, at about pounds 680m. LVMH has been looking for avenues

to expand its business since losing a six-month battle for control of

the Italian Gucci Group.

Sara Lee Bakery, the UK’s biggest frozen dessert company, has appointed

Deidre O’Donoghue, its marketing manager for retail, to the newly

created position of marketing director. It is the first time the company

has appointed a marketer to board level. The move has been caused by a

reshuffle of the firm’s senior management.General manager Tim Smith is

leaving to join Express Dairies. He will be replaced by Rooney Anand,

former general manager UK branded retail business.

Gordon’s Gin is launching its first relationship marketing campaign in

mid-October to build loyalty to the brand among existing and lapsed gin

drinkers. The pounds 750,000 campaign will feature a direct mail drive

targeting 100,000 gin drinkers, including a competition to win a trip to

Italy.

Craik Jones designed the campaign, with internet and press buying

through TMD Carat.

This article was first published on Marketing