Splendour hires Banks Hoggins for lingerie site

ALEXANDRA JARDINE, Marketing, Thursday, 13 July 2000, 12:00am,

Splendour.com, the online lingerie company founded by former Gossard chief executive Mark Pilkington, has appointed Banks Hoggins O’Shea FCB to handle its pounds 800,000 advertising launch.

Splendour.com, the online lingerie company founded by former

Gossard chief executive Mark Pilkington, has appointed Banks Hoggins

O’Shea FCB to handle its pounds 800,000 advertising launch.

Pilkington is wanting to launch Splendour with advertising as

high-profile as the Gossard Wonderbra work which made his name.

The site, which is likely to go live in September, will design and

market luxury underwear online.

It is the first dotcom brand to receive funding from Marks & Spencer’s

new M&S Ventures subsidiary, which bought a major stake in the company

earlier this year.

This article was first published on Marketing

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