EuroDirect said the new and improved functions on Microvision 2007 were undertaken after receiving feedback from users.
Among the changes is an improved Postcode Profiler, allowing users to access a host of in-depth information about residents, including lifestyle, financial and attitudinal characteristics and brand preferences.
In addition, this year's version of Microvision will feature an enhanced version of its Catchment Overlap Analysis function, which enables users to view the catchment area for particular businesses and their consumers.
The package will also include a "back up and restore" function, allowing marketers to save and share work with other users, and an improved street-level mapping facility, which the makers said would more accurately calculate drivetime calculations.
Microvision, which is used by a number of clients including Iceland and LA Fitness, was developed by EuroDirect to assist direct marketing and retail planning in the marketing industry.
This article was first published on brandrepublic.com