Eden Project signs up for paperless ticketing via mobile

It will allow visitors to the Cornwall-based eco-attraction to order, purchase and redeem tickets using the mobile phone, cutting out the need for any print-outs.

The Eden Project has teamed up with Swiftpass, which provides the bar-coded ticket, and mobile phone payment system LUUP to make the service possible.

Jon Curry, Eden's head of information and communication technology at the Eden Project, said: "Using the LUUP payment system for the first time we are able to offer our customers, including those who are on holiday and probably have no access to our ticket website, a fully automated, paperless advanced ticketing system using nothing but their mobile phone."

The Eden Project opened in 2001 and is home to the world's biggest greenhouses. It is dedicated to raising awareness of the importance of plants to the future of the planet.

This article was first published on brandrepublic.com