15 years ago: United Biscuits fights back against imported
continental biscuit brands with the launch of McVitie’s Continentals, a
top-of-the-range speciality biscuit; Midland Bank sells its Thomas Cook
Travel interests in the US - excluding its travellers cheques - to Dun &
Bradstreet, for an eight-figure sum; malt whisky brands, the only real
growth sector in the pounds 1.4bn whisky market, promise record ad
spends and record sales for the Christmas period.
10 years ago: The RAF launches a pounds 4m recruitment campaign in a bid
to compete for the declining number of school-leavers; the IBA bans a
series of children’s TV cartoons funded by cereal maker Kellogg, because
a mirror device featuring the company’s trademark ’K’ features in a live
action introduction to each cartoon; The Times postpones the launch of
free children’s supplement The Thunderer after production problems.
5 years ago: United Distillers ditches Gordon’s Gin ’green’ ads, which
focus on its distinctive bottle. New ads will launch the following year,
backed by increased marketing spend; supermarket chain Somerfield
announces it is to eject one-third of its suppliers over the next two
years; Mercury One 2 One says it will offer new customers free calls
anywhere around the world on Christmas Day.
This article was first published on Marketing