Charities too coy on online activity

PR Week UK, Wednesday, 11 July 2007, 6:00pm,

Too many charities are failing to disclose details of their corporate social responsibility activity online, according to online consultancy iConcertina.

The consultancy’s ‘Charity Website Benchmarks 2007’ report looked at the websites of 120 UK charities, inc­luding the largest in terms of revenue. It found that just 14 had a clearly marked CSR policy or statement.

Those that failed the test included the RSPCA, RSPB, Christian Aid, Save the Children, National Trust and The Children’s Society.

The figure is a marked ­increase on the previous year, in which just three of the 110 websites analysed had such a statement. But it is still far behind the private sector.

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