Computing and accounts staff now have higher salaries than those in
sales and marketing, according to the 1999 Sales and Marketing Rpounds
WARDS survey. The results, published by The Rpounds WARD Group, were
obtained from a survey of members of The Chartered Institute of
Marketing (CIM). According to the survey, lower level marketing managers
are paid up to pounds 3700 less than computing staff, and pounds 2300
less than their equivalents in the accounts department.
Guinness is set to take its place in the Millennium Dome. The brand’s
advertisement called ’Surfer’, created by Abbott Mead Vickers BBDO and
featuring black and white film of surfers and waves turning into horses,
has been chosen as a Millennium Product by the Design Council.
The NSPCC’s Full Stop campaign continues with an online auction on
September 12, supported by campaign backer Microsoft and hosted by
online auction company QXL. Hundreds of lots, including a trip to the
Tunisian location of the latest Star Wars film, are up for auction with
proceeds to the charity. The lots can be viewed on
The European Commission has agreed to provide 80% funding for a
call-centre training project. Organised by the Direct Marketing
Association and the Federation of European Direct Marketing, it aims to
set call-centre qualifications and training standards.
b2, Barclays’ direct financial services company, will launch a new TV
and national press campaign in October through WCRS. Targeting London
and the South-East, it aims to raise awareness of investment
HMV is to launch an in-store magazine, HMV Choice, on September 16. The
magazine will be produced in conjunction with Origin Publishing and will
cover all genres of music.
PricewaterhouseCoopers has appointed branding consultancy Interbrand
Newell and Sorrell to develop a new name for its law firms and legal
practices, as part of its aim to build a global law brand. The legal
network operates in 40 countries under 20 different names.
The firms claim a new name will provide a common identity which will
help them consolidate and build on their position in the international
Mercedes-Benz is promoting its Signature Used Cars brand with a press
campaign through Maher Bird Associates. The national and car press ads
aim to change people’s perceptions of Mercedes as an expensive brand by
emphasising the value for money of the Signature offer.
AOL Europe has created a new unified advertising and e-commerce division
to co-ordinate advertising and e-commerce sales across the company’s
multiple online brands in Europe. The launch of AOL Europe Interactive
Marketing Group (IMG) is the latest step in the development of AOL
Europe’s multiple-brands strategy.
Sheaffer, the pen manufacturer, is launching a lifestyle magazine,
Sphere, produced by the London Illustrated News Group. The magazine,
which will be global, will contain features on subjects such as travel
Sphere is targeted at cosmopolitan professionals and will be available
on Sheaffer counters or sent out as direct mail by Interfocus.
Jim Campbell, former marketing director at Land Rover, has joined
Wunderman Cato Johnson (WCJ) as international business director in
charge of its Jaguar business. WCJ runs database management and
telemarketing for the car brand on a global basis.
The Western Australian Tourism Commission is putting supermodel Elle
Macpherson back on UK TV screens in a bid to capitalise on the success
of its previous campaign. The pounds 550,000 ’holidays of an entirely
different nature’ campaign will begin on September 5, when Elle will be
shown relaxing on Western Australia’s Cable Beach. The ad will appear
across ITV, Channel 4, Channel 5 and Sky Travel for three weeks, and
will be supported by a price-driven print campaign in the national
Morgan Stanley Dean Witter appointed WWAV Rapp Collins North to handle
the direct marketing for its new credit card, not WWAV’s London agency
as reported in last week’s Marketing.
This article was first published on Marketing