News International's thelondonpaper launches bilingual special

The paper, published by News International, is running the features to celebrate the multi-lingual nature of the capital.

Russian, Hindi, Urdu and Polish figures will tell their stories throughout this week in English and their native tongue, which the thelondonpaper states is a first for a newspaper publisher in the UK.

Siberia-born Sergei Kolushev, who established the Russian Economic Forum, features in today's paper. He arrived in London 15 years ago with $3000 in cash, which he smuggled past Soviet border guards in a toothpaste tube, and he now employs 50 people on a turnover of £20m.

Cobra beer founder Karan Bilimoria who arrived from India 26 years ago will feature in the paper tomorrow.

Stefano Hatfield, editor of thelondonpaper, said London's success as a city comes from its multiculturalism, be it in business or culture. More than 300 languages are spoken on the streets of London and our readers are Londoners from all over the world.

"This is a quality of London to be embraced."

This article was first published on brandrepublic.com