Chrysalis Radio, the national radio group which owns the Heart and
Galaxy networks, is seeking its first ever head of marketing for its
online business, Chrysalis Radio Online.
Marketing across the group’s media interests had previously been handled
by Steve Parkinson, group marketing director for Chrysalis Radio. Now
responsibility for marketing of the radio station’s online business will
be handled separately, in a move which is likely to see an increased
marketing drive for its seven web sites.
Mary Gopsill, managing director of Chrysalis Radio Online, is currently
overseeing the recruitment process and is expected to make an
appointment before she leaves her role to head up Citipages, the local
information portal recently acquired by Chrysalis.
The new head of marketing will report to Gopsill’s replacement, also
currently being sought, and will liaise with Parkinson.
Lisa Blower, a marketing executive at Chrysalis Radio Online, is hotly
tipped to be promoted to the new marketing role. A spokesperson for
Chrysalis confirmed that she was being considered for the post, but
denied that an appointment had already been made. Blower joined
Chrysalis two months ago, having previously worked as marketing
executive for Chrysalis’ Newcastle station, Galaxy 105-106.
Chrysalis Radio Online was launched in September 1999, with web sites
for each of the stations in the Galaxy and Heart networks. The Chrysalis
group has a separate new media division for sites not associated with
the group’s stations. This has stakes in Citipages and
darkerthanblue.com, a site dedicated to black music and urban culture.
This article was first published on Marketing