RADIOWATCH: Chrysalis seeks first ever marketing chief for online radio arm

Chrysalis Radio, the national radio group which owns the Heart and

Galaxy networks, is seeking its first ever head of marketing for its

online business, Chrysalis Radio Online.

Marketing across the group’s media interests had previously been handled

by Steve Parkinson, group marketing director for Chrysalis Radio. Now

responsibility for marketing of the radio station’s online business will

be handled separately, in a move which is likely to see an increased

marketing drive for its seven web sites.

Mary Gopsill, managing director of Chrysalis Radio Online, is currently

overseeing the recruitment process and is expected to make an

appointment before she leaves her role to head up Citipages, the local

information portal recently acquired by Chrysalis.

The new head of marketing will report to Gopsill’s replacement, also

currently being sought, and will liaise with Parkinson.

Lisa Blower, a marketing executive at Chrysalis Radio Online, is hotly

tipped to be promoted to the new marketing role. A spokesperson for

Chrysalis confirmed that she was being considered for the post, but

denied that an appointment had already been made. Blower joined

Chrysalis two months ago, having previously worked as marketing

executive for Chrysalis’ Newcastle station, Galaxy 105-106.

Chrysalis Radio Online was launched in September 1999, with web sites

for each of the stations in the Galaxy and Heart networks. The Chrysalis

group has a separate new media division for sites not associated with

the group’s stations. This has stakes in Citipages and

darkerthanblue.com, a site dedicated to black music and urban culture.

This article was first published on Marketing