Boo.com, the online sportswear and fashion retailer, has signed a
two-year deal with cable company Telewest to enable its digital
subscribers to shop at Boo via their TVs. The Boo site is at
ThinkNatural, the natural health and bodycare web site, is to extend
into offline retailing with the launch of a mail-order catalogue to
reach a wider audience. The catalogue will feature 500 products,
including sections on aromatherapy, herbs and medicinal plants, vitamins
and minerals, homeopathy and bodycare. The address is
HFC Bank has linked with online auction house QXL to launch a co-branded
version of HFC’s Marbles credit card. The deal will see the card
promoted on the QXL site with incentives for customers using the card on
the site. The address is www.qxl.com.
Bds beechwood, the integrated ad agency, has launched a new interactive
consultancy called beech2.com. Launch clients include 21store.com, Irish
Distillers and worldsbestbars.com.
Dig-it.com, a new garden design and retail site, is offering a range of
plants and garden furniture online. The site enters a competitive
marketplace that includes e-garden and greenfingers.com. Web design was
handled by Interactive Developments.
More than 90% of customers who have bought online found it more
convenient than buying in a shop, while 75% said it was cheaper,
according to study of 1000 online shoppers conducted by Siemens
Communications and BT.
Online ad sales house 24/7, has appointed former Hello! account group
manager Nathan Kosky as senior account manager for its London offices.
At Hello!, Kosky oversaw motor and consumer electronics clients. At 24/7
he will represent sites including Scoot, UKinvest and Demon. The
company’s European web site is at www.247europe.com.
Gameplay, the rebranded online gaming company and retailer (Marketing,
March 30), has signed a deal with Carphone Warehouse subsidiary doUno to
be the exclusive games supplier on its WAP service. As well as selling
software online, Gameplay will supply games and content for the service.
The company’s web address is www.gameplay.com.
E-Marketing, the e-business consultancy, plans to triple its staff to 80
people and launch an emerging technology division, handling WAP and
interactive TV services, after a pounds 2m investment from Kennet
Capital. The company’s clients include Shell, MTV and Prudential.
Excite has appointed Ronnie Planalp as senior director business
development, and Raymond Moulton as senior director finance and
administration. Planalp was formerly vice-president of business
development Asia Pacific at Time Inc Asia.
This article was first published on Marketing