Open Road lands ‘carbon neutral’ Silverjet account

The recently-formed agency has been briefed by Silverjet to develop and lead its public affairs activity in London, Brussels and Washington.

The airline, which launched earlier this year, is the only British business class carrier. But what really sets Silverjet apart is its claim to be the world’s first carbon neutral airline. 

Included in the ticket price is a mandatory carbon offset contribution giving passengers the opportunity to reinvest the ‘carbon points’ earned in climate-friendly projects.

Open Road’s lobbying will focus on the burgeoning regulatory environment airlines operate in – including increases in Air Passenger Duty, airport charging and enhanced security measures.
Open Road chairman Nick DeLuca will lead the account.

Lawrence Hunt, chief executive of Silverjet, said the agency had been brought in ‘to help
ensure that ministers, officials and regulators alike understand our business’.