Media: Things we like

We love this purely because last Saturday's show saw the latest return (Ant and Dec also did it for one night only) of the classic darts quiz Bullseye. Celebrities teamed up with the world's best darts players in recreating the old experience, and played for pointlessly low cash amounts and a Bendy Bully each. The sight of Tony Green ushering players on to the oche completed the nostalgic feel. Vernon Kay even lived up to the event by issuing a wolf howl each time Martin "Wolfie" Adams threw his arrows.

MASTERCARD'S CHAMPIONS LEAGUE FINAL CAMPAIGN

In preparation for last Wednesday's Champions League final, MasterCard, and its media agency, Universal McCann, prepared two creative treatments to run in Liverpool (one to run if the team lost and another to celebrate a win). Hours after the final whistle blew, the appropriate creative appeared on blowUP Media sites in Liverpool. A smart piece of creative and media thinking, matched by swift action from the client and the media owner.

CRICKET ON FIVE

While the England versus West Indies Test series is yet to warm up, five's highlights package has already hit its stride. He's no David Gower, but the presenter Mark Nicholas is a super-smooth substitute with his silky charms, and any programme featuring Geoffrey Boycott is bound to entertain. It's on at a perfect time of the evening (just after 7pm, to coincide with our first gin and tonic), and has a quality sponsor in The Daily Telegraph.

THE HEINEKEN CUP FINAL

Even non-egg chasers were impressed by the spectacle of 83,000 fans converging on Twickenham for club rugby's European final. The game itself was entertaining, and the result a massive surprise - the underdogs Wasps overturning Leicester to lift the trophy. The sponsors Heineken must have been delighted with the event - and with the good news that a row potentially affecting English clubs participating in next season's tournament seems to have been resolved.

AND ONE THING WE DON't ...

THE FA CUP FINAL

A splendid setting, the usual excellent build-up and the excitement of thousands of fans, as Manchester United squared up to Chelsea. Then the match turned out to be the most excruciatingly dull in living memory. We found ourselves wishing we were at the spectacular new Wembley Stadium, as it was the only thing to admire about proceedings. Even wasting £8 on a Wembley burger meal would have been preferable to enduring this stalemate. And, just as we neutrals were looking forward to a satisfying penalty shoot-out, Chelsea go and score right at the end. A let-down that did nothing to enhance the so-called "magic of the cup".

This article was first published on Campaign