Shell holds global digital review

The fuel company is in the process of inviting a number of UK-based agencies to pitch for the business, which is understood to comprise web development, online advertising and eCRM.

The move comes just months after Shell worked with Digitas London and JWT on the launch of a global corporate social responsibility initiative highlighting its green credentials.

The integrated campaign focuses on Shell's technical innovations and the work it is doing to reduce environmental damage. The activity is intended to rival the green credentials of BP, which has already allied itself with environmental concerns (Marketing 31 January).

Shell also works on a project-by-project basis with digital agency Digit and interactive TV specialist Weapon7, which recently launched a red button campaign featuring a nine minute movie called ‘Eureka'. The movie shows how Shell is innovating and solving problems associated with energy and the environment while exploring for oil.

This article was first published on Marketing