Lloyds TSB has launched an internet and 24-hour telephone personal
loan service called Loansdirect. The service offers a range of budget
personal loans and guarantees a 48-hour response time. The site can be
found at www.loandirect.co.uk.
MTV Europe has restructured its marketing department and promoted Dave
Sibley, former controller of sponsorship marketing, to vice-president,
European marketing partnerships, to increase revenue from third
Sibley will head the reorganised team to bring sponsorship on-air and
online, event organisation and licensing under a one-stop shop.
DLJ direct, the US online share trading company, is offering free
trading until January 14 to attract UK customers. The move is the latest
in a price war among online traders, which saw Halifax offer an
introductory rate of pounds 5 per trade when it launched its online
service last month. Meanwhile, Swiss bank, MFC, is launching a banking
and online trading venture called www.swissnetbanking.com. The service
will be launched across Europe with an ad campaign worth pounds 5m
through London advertising agency Wilcox Ambler Rodford law. Using the
strapline ’Shhwiss’, the campaign will stress accessibility and ease of
online trading with the traditional discretion of the Swiss banking
Cosmos, the tour operator, has introduced a new travel brochure which
offers customers holiday packages to suit their lifestyle rather than
choosing a destination. Cosmos claims the new system will attract
customers by making holidays easier to choose.
Calpol, the children’s medicine, is to advertise for the first time on
television, with a campaign through J Walter Thompson and MindShare.
Focusing on Calpol’s new sachets variant, the ad shows parents talking
with great affection about what viewers assume to be children but turns
out to be Calpol. The strapline is ’If you’ve got kids, you’ll
Boden, a clothing company which sells purely via mail order and the
internet, is planning to open its first UK store in Chelsea, London, in
spring of next year. Boden has sales of pounds 17m and 110,000
Ic24, the Trinity Mirror-owned free ISP has appointed four senior staff
from Virgin Net. Rebecca St Johnstone, former Virgin Net editorial
director, joins as managing director of content, with Rick Glanville as
her deputy and David Black as managing editor of content. Virgin finance
director Richard Rees joins as finance director at ic24 in the new year.
The moves follow the appointment last month of Jason Smith as sales
director at the free ISP.
Open, the interactive TV service jointly owned by BT, Matsushita, HSBC
and BSkyB, is spending pounds 1m in the latest stage of its TV campaign,
raising awareness of a series of special promotions available on the
The ten-second spots run throughout November on terrestrial and
multi-channel TV alongside the existing 20-second ads. Creative work is
handled by Ogilvy & Mather with media by MindShare.
Drambuie has launched a TV, press and point of sale campaign through
Court Burkitt & Company. The campaign’s theme is ’The best part of the
evening’, to revive the notion of the after-dinner drink. The ads
coincide with the launch of a redesigned bottle, which is to offer a
more contemporary look. The campaign has a spend of pounds 830,000.
Canon and the World Wildlife Fund have launched a pounds 3m UK promotion
based on Canon’s association with the charity’s Conservation Partner
Shoppers who buy Canon cameras, printers or cartridges will receive WWF
branded animal toys in gift packs. The campaign was conceived and
co-ordinated by retail marketing specialist the Sure Group.
Marie Curie Cancer Care has become the first charity to advertise on
National Express coach Mega Rears, with a campaign through Maher Bird
Associates. The campaign runs for five months from this week. Frontline
Media booked the campaign through Primeads.
Mardi Gras, the youth dance promoter, is searching for sponsors for
events on the West End stage and other key dance events. Sponsorship
opportunities will culminate in a World Dance Record attempt at the
Birmingham NEC next year.
This article was first published on Marketing