The German direct mail market is more efficient and effective for
clients than the UK’s. Research from mailing firm Pitney Bowes, shows
that the average UK household receives 50% more post a week than its
German equivalent, yet much of it is non-targeted mail, addressed to
either ’The Occupier’ or a previous occupant. German households receive
68 pieces of effectively targeted direct mail per person a year,
compared with just 40 in the UK.
Page & Moy, the holiday operator, has appointed Twenty20 CbH to handle
its relationship marketing. The agency will develop Page & Moy’s
database marketing activity over the next 12 months. Page & Moy
specialises in escorted tours and cruises in the UK, Europe and across
Tate & Lyle, the sugar firm, has developed a new range of recipe cards
to encourage use of sugar in the kitchen. The cards are contained in
CD-style plastic holding cases and are aimed at two audiences: ’Classic
Cooks’, and younger, ’Contemporary Consumers’. The cards will be
available to consumers who call the Tate & Lyle information service and
through magazines and national newspapers.
Mars Confectionery is working with ZGC for on-pack promotional support
for its ’Make it Happen’ campaign. The activity is Mars’ first on-pack
promotion for two years. Consumers are invited to send in their dream to
’kick-start the new millennium’. Winners will be given the chance to
make their idea a reality.
The Post Office is moving to bolster its US services with the pounds 25m
acquisition of Citipost Group. New York-based Citipost provides next-day
document delivery services in major US cities. The acquisition
reinforces the Post Office’s position in the US, where it has operated
since 1995 and is the fourth-largest international mailer. The deal
comes a week after Royal Mail suffered a setback when it emerged that
rival Deutsch Post had bought its US logistics supplier, Air Express
Flycast, which develops direct response advertising on the internet, is
running an international campaign to build awareness of its
The campaign, through IMP London, uses press, direct mail and banner
advertising to build the company’s profile. It emphasises that Flycast
will ’squeeze’ every drop out of an online budget.
Scoot, the 24-hour information provider, has developed a millennium
campaign in the run-up to 2000. Scoot is offering News of the World
readers a millennium countdown advent calendar in exchange for vouchers
from the newspaper.
Vouchers can be redeemed at 850 Shell Select stores. The calendar has
offers from Airtours, Kodak, Freemans, Laser Quest and Jarvis Hotels
behind its doors. The campaign is through Tequila Payne Stracey.
The DMA/Royal Mail Awards Presentation Ball takes place on December 7,
1999, at the Grosvenor House Hotel, Park Lane, London. The evening
includes dinner, dance and entertainment. Tickets, priced pounds 145
plus VAT for DMA members and pounds 165 plus VAT for non-members, are
available from the DMA on 0171 766 4408.
This article was first published on Marketing