I’ll come clean on this one right upfront. This is not so much a
site review as an excuse to praise a piece of brand communication.
The Compaq UK site is competently put together - a no frills, no
nonsense, ’gets you to where you want to go’ site. It delivers useful
information with a minimum of effort. The clear explanation of purchase
choices, online buying facilities, dealer locator and callback
facilities are good initiatives, and I hope they’re paying off
Now for the fun bit. Tying in perfectly with the new Compaq TV
advertising, the ’Have you heard about the bird?’ section offers a
Shockwave game that delivers the brand communication in the most
economic and simple way.
It’s right on strategy, it complements the ATL work perfectly, it
extends it into an interactive environment, it’s well-crafted and
The characterful illustration of the ads translates well into the game,
as does the annoyingly catchy music.
The game involves the bird trundling around the screen following your
cursor, exploring dustbins, looking under bushes and carpets, poking its
head into teapots and searching for a worm, all accompanied by that
music, which, if you’re successful, changes into a Wagnerian choral
salute - fantastic. Congratulations to all involved - the ’Bird Game’
really does catch its worm.
Site: Compaq ’Bird Game’
This article was first published on Marketing