NEW MEDIA CHOICE: Compaq ’Bird Game’

I’ll come clean on this one right upfront. This is not so much a

site review as an excuse to praise a piece of brand communication.

The Compaq UK site is competently put together - a no frills, no

nonsense, ’gets you to where you want to go’ site. It delivers useful

information with a minimum of effort. The clear explanation of purchase

choices, online buying facilities, dealer locator and callback

facilities are good initiatives, and I hope they’re paying off

handsomely.

Now for the fun bit. Tying in perfectly with the new Compaq TV

advertising, the ’Have you heard about the bird?’ section offers a

Shockwave game that delivers the brand communication in the most

economic and simple way.

It’s right on strategy, it complements the ATL work perfectly, it

extends it into an interactive environment, it’s well-crafted and

well-executed.

The characterful illustration of the ads translates well into the game,

as does the annoyingly catchy music.

The game involves the bird trundling around the screen following your

cursor, exploring dustbins, looking under bushes and carpets, poking its

head into teapots and searching for a worm, all accompanied by that

music, which, if you’re successful, changes into a Wagnerian choral

salute - fantastic. Congratulations to all involved - the ’Bird Game’

really does catch its worm.

Site: Compaq ’Bird Game’

Address: www.compaq.co.uk

This article was first published on Marketing