The UK holiday industry got a dose of its own medicine last
weekend, as it spent four days shacked up in rain-drenched
The 1800 delegates - representing travel agencies, tour operators and
airlines - thrashed out the issues facing the industry as the tropical
rains beat down on Cairns’ spanking new international convention
The grey skies were a reminder of the tough times facing UK travel
agents, which have to deal with a revolution in the way holidays are
The overriding theme of the conference was how agents could adapt to the
upheaval wrought by the growth of call centres and the internet.
The ’Agent of the Future’ report, by travel technology specialist
Amadeus and ABTA, predicted that increased business through digital
channels would split travel retail in two.
Indeed, despite the rain, the feeling was upbeat. While the holiday
industry may have a reputation for being slightly luddite, it is full of
entrepreneurs who will not sit back and accept their fate.
This article was first published on Marketing