Bradford Council has appointed Owen Williams, strategic planning
director at advertising and marketing agency CWG, as its first marketing
and communications director. Williams will take up the post in
mid-February and will have a free hand to rebrand the city to make it
more attractive to tourists and businesses.
Stephen Quinn, publishing director of Vogue, has been promoted to senior
publishing director at Conde Nast. His additional responsibilities will
include an overview of advertising issues across the Conde Nast
He will also play a central role in monitoring the company’s performance
Time Magazine this week launches an advertising campaign for its
end-of-the-year ’Person of the Century’ issue, in which Time editors
select the most influential man or woman of the past 100 years. The
campaign launches today (Wednesday), with a poster site at Piccadilly
Circus. TV, print and radio ads will follow.
Skandia Life, the insurance firm, is to continue to sponsor the Cowes
Week sailing regatta after signing a deal worth pounds 1.5m over three
Skandia Life has sponsored the event since 1995.
Ergo, the brand development agency, has appointed Shivani Gupta as head
of research planning. Gupta joins from international research firm
Censydiam, where she worked on projects for Coca-Cola, Volvo and
Heineken. Ergo has also recruited an account manager, Rochelle Martyn,
from Coley Porter Bell.
Camelot, the national lottery operator, will offer cinema and restaurant
discounts in a promotion aimed at encouraging consumers to participate
in more than one game. The promotion, which will be launched early next
year, will be available to customers who buy tickets for any two
different games within one month.
Amazon.co.uk, the online retailer, has signed a one-year deal with
British Airways to sponsor the airline’s in-flight business and arts
magazine programme, Words. The programme, presented by Melvyn Bragg, is
being screened on all BA flights from December 1. Articles from the
programme will also appear on a dedicated Amazon web page. Financial
terms were not disclosed.
Britannia Music is to sponsor awards programme Record of the Year for a
second year running. The programme, which invites viewers to vote for
their favourite record, will be aired on ITV on December 11. The show
will be presented by Denise Van Outen.
The Commercial Radio Companies Association (CRCA) has been granted the
first injunction of its kind against pirate broadcaster Santiago Carlos
Medrano. The injunction prevents him from participating in any future
pirate broadcasting. The CRCA said it wanted people to take the
illegality of pirate broadcasting seriously.
WH Smith has hired Muriel Sterling as marketing director for its Travel
Retail stores division. Sterling, previously marketing controller,
succeeds Andy Davies, who left to become head of marketing at BAA
Shopping Unlimited, the Guardian Unlimited gift-shopping internet site,
is to run a pre-Christmas radio campaign through Partners BDDH. The
campaign, featuring TV presenter Davina McCall, is themed around the 12
days of Christmas, with each day offering a different gift. Media buying
is through New PHD.
WH Smith Online is launching its first offline advertising with a radio
campaign featuring comedian Paul Merton. The ads, through Abbott Mead
Vickers BBDO, encourage users to pick up a free CD at one of WH Smith’s
Working conditions in the UK’s call centres are being investigated by
the Health and Safety Executive, following research that revealed
haphazard shift systems, high staff turnover and constant scrutiny of
Extended periods working with a telephone and a computer have led to
symptoms including stress, voice loss, back problems, and joint and
Admedia is undertaking the first campaign to put a music ad behind
toilet doors. Some 520 posters will be placed in women’s washrooms
across 40 shopping centres in the UK, to push the Mary J Blige album
Mary (Universal Island Records). The ads will be seen by an estimated
five million people.
This article was first published on Marketing