Pearson TV calls in Spielberg man for merchandise

Pearson Television has hired the man responsible for Steven

Spielberg’s merchandising deals to head its own worldwide merchandising

operation.

Simon Spalding will take on the new role of executive vice-president for

worldwide merchandising. Spalding takes up his new post next month.

He was, until recently, head of consumer products for Spielberg’s

DreamWorks in Europe, the Middle East, Africa, and Australasia.

He joined DreamWorks in 1996 from Hasbro’s European strategic marketing

division, where he was made senior vice-president of the toy group in

1995. This followed several years working on marketing, new product and

business development across a range of household brands.

Catherine Mackay, chief executive of Pearson Television’s Enterprises

division, said: ’Simon brings direct and valuable experience of areas we

are trying to develop for Pearson, through both new media and old.’

Pearson Television sells its comprehensive catalogue to more than 100

territories.

This article was first published on Marketing