Benetton Formula 1 has strengthened its marketing team with the
appointment of Brian Sims as commercial director. Sims joins from
motorsport agency API Motorsport where he worked on the Benetton
business. Kate Linnell, Benetton’s head of client services, is promoted
to marketing services director. Benetton’s marketing director, David
Warren, leaves at the end of the year to join Allsport management.
Jane Ostler, a director of MindShare Digital, is leaving the company to
launch her own new media company. Details are currently under wraps.
Ostler has been with MindShare since its launch in 1997, and prior to
that was at The Network.
Metro, the free daily newspaper from Associated Newspapers, has struck a
pounds 1m 12-month advertising deal with British Airways. The agreement
follows last week’s announcement that BA’s arch rival Virgin had signed
a deal with the paper.
Publication of The Planet on Sunday, the new West Midlands-based
newspaper has been delayed by one week due to technical difficulties.
The paper was due to launch last weekend.
Emap is ploughing pounds 1m into the repositioning of its TV music
channel, The Box. The overhaul seeks to position The Box as a
non-specific media brand focused around new music and interaction. The
changes include a new logo, graphics and title sequence as well as a new
The agencies which worked on the changeover were Robot Design and Vibe
Scholl has appointed Booth Lockett Makin to take on the pounds 1m brief
to launch its range of electrical gift appliances. The campaign,
marketed by Hot UK, consists of consecutive pages in women’s monthly
magazines, with an upweighted presence in weeklies and national press in
the final run-up to Christmas.
Sky Sports has appointed Simon Green as its general manager of Sky
Sports Ventures. He rejoins after three years with Fox Sports World in
the US, where as general manager and vice-president he launched Fox’s
English language overseas sports channel.
The National Lottery Commission will scrap all 24,000 UK lottery
terminals prior to the launch of the second lottery licence in October
2001. The measure, revealed on Tuesday as part of the document which
governs the tender process for the 2001 lottery licence, aims to appease
potential bidders who have criticised the cost advantage, of an
established terminal network to incumbent operator Camelot. The
commission also acted to shake off the lottery’s fat-cat image by
requiring the next operator to donate a percentage of any ’excessive’
profits to charity and to exercise ’good governance’ in paying its
Norwich Union is set to appoint Mustoe Merriman Herring Levy to its
pounds 8m account.Mustoe is understood to be the only agency left in the
running after Norwich informed three other agencies, CDP, Duckworth Finn
Grubb Waters and BMP DDB, that they would not be used.
Andrew Brown, marketing director at Rank Hovis McDougall’s Manor
Bakeries has been appointed managing director. He will be replaced by
Ian Ayling, who is director of marketing Bisto, at RHM’s Centura Foods
division (Marketing, November 18.) Manor Bakeries makes Mr Kipling,
Lyons and Cadbury Cakes brands.
Big Time, the organiser of London’s Millennium night celebrations, has
been forced to cancel several attractions including an ice rink in
Trafalgar Square due to lack of sponsorship revenue. Big Time decided to
auction sponsorship slots (Marketing, November 4), but no suitable
sponsor has come forward for the ice rink.
Bass Brewers’ loyalty programme for Carling has scooped the top
Marketing Award in this year’s Relationship Marketing Awards. ’Club
Carling’ also won the category prize for Best Loyalty Scheme, and was
highly commended in the Best Customer Magazine category. The campaign
was through WWAV Rapp Collins.Wrigley also won two categories - the
Broadsystem Financial, Insurance and Professional Services Award and
Best Integrated Services.
A full Awards book is included with this issue of Marketing.
This article was first published on Marketing