Adwatch: The weekly analysis of advertisement recall

Q: WHICH OF THE FOLLOWING TV COMMERCIALS DO YOU REMEMBER SEEING
RECENTLY?
Last Brand Agency/TV buyer %
week
1 (2) Marks & Spencer RKCR Y&R/Walker Media 59
2 (-) Brantano RPM3/ZenithOptimedia 51
3 (-) Dove Pro-Age Deodorant Ogilvy Advertising/MindShare 50
4 (-) McDonald's Leo Burnett/OMD UK 47
5 (5=) B&Q JWT London/ZenithOptimedia 44
6= (-) Asda George Publicis/Carat 43
6= (-) Kellogg's
Coco Pops Creations Leo Burnett/MindShare 43
8= (-) Orange Fallon London/Initiative 41
8= (-) Boots Mother/MediaCom 41
10 (-) Virgin Trains RCKR Y&R/Manning Gottlieb OMD 38
11 (-) Iceland Tom Reddy Advertising/
MediaCom North 35
12 (-) Rimmel Wear Maxx
Nail Polish JWT London/OMD UK 32
13= (-) Sainsbury's Abbott Mead Vickers BBDO/PHD 30
13= (-) Yellow Pages 118 247 Mother/PHD 30
13= (-) Woolworths Bartle Bogle Hegarty/
ZenithOptimedia 30
16= (-) Comet Saatchi & Saatchi/
ZenithOptimedia 29
16= (-) Homebase Abbott Mead Vickers BBDO/
MindShare 29
18= (-) Pizza Hut Wieden & Kennedy London/
Starcom Mediavest 27
18= (-) Walkers Monster Munch Abbott Mead Vickers BBDO/OMD UK 27
18= (-) Clairol Herbal

Essences Leo Burnett/Starcom Mediavest 27

Adwatch research was conducted from 19-23 April by TNS as part of its
twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details
of the survey, contact sue.homeyard@tns-global.com (020 7868 6602).
Advertisements were selected by Xtreme Information (020 7575 1800) and
Mediaedge:cia UK (020 7803 2000).

This article was first published on Marketing