The promotion, which is being run in conjunction with digital marketing company Couponstar, will offer money savings through a range of redeemable grocery vouchers, which can be accessed via the GMTV website.
The vouchers will offer discounts across a range of grocery, pharmaceutical and retail brands, which will be redeemable in UK supermarkets.
GMTV said the scheme was devised to increase its online activity and develop affiliate partnerships, after its research showed that 75% of its audience were women over the age of 25, with 70% of these viewers having at least two children. Its website already features money saving tips for households.
Gareth Herincx, new media editor at GMTV, said: "The fact that the coupons are for everyday products and are redeemable at all major supermarkets means we can provide relevant offers to everyone that fit into the viewer's lifestyle easily and effectively."
This article was first published on brandrepublic.com