Empire Stores to build web roster

Marketing, Wednesday, 25 April 2007, 12:00am,

Home-shopping company Empire Stores is building a digital agency roster, with the intention of stepping up its commitment to online.

The company has contacted UK agencies as it looks to strengthen its e-commerce, online advertising and eCRM activity.

It will select a handful of digital specialists to work on projects including an expansion into blogging, social networking and podcasts.

The retailer's range includes men's and women's clothing, home-entertainment products, kitchen appliances and mobile phones.

The company is owned by Redcats, which recently commissioned Experian to create an online database to reduce its campaign lead times.

This article was first published on Marketing

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