The Body Shop is taking to the skies in a marketing alliance with
British Airways that will see both companies sharing the same
campaigning platform on environmental issues.
From next summer, Body Shop products, along with information on their
campaigns, will be offered free to passengers travelling in BA’s Club
Over two million packs will be distributed to an audience mainly made up
of affluent and older decision-makers, giving The Body Shop an
opportunity to widen the exposure of its brand.
At the same time, The Body Shop, which has been at the forefront of
campaigns on everything from saving whales to protecting rainforests, is
keen to bring BA’s corporate muscle to bear on some of its projects.
The Body Shop’s head of marketing, Sandra Pickering, said: ‘It is early
days yet but we are looking for a joint venture on things other than
She said in the past The Body Shop had worked mainly with charities and
environmental groups and this was its first major business marketing
By offering a gift set of Body Shop products, BA raises the stakes in
the customer service battle which has seen Virgin introduce a chauffeur
service and showers in airport lounges.
This article was first published on Marketing