Grand Metropolitan’s fast-food restaurant chain Burger King is to
pull all its restaurants out of France following a review of its
However, it insisted it was not reducing its focus on Europe as a whole
and would instead concentrate on growing the business in the UK, Germany
The burger chain has a total of 39 outlets in France, the majority of
which are in the Paris area. Of these, 16 are company owned, with the
remainder owned by franchisees.
It is expected that all the French restaurants will close by the end of
the year. Burger King has 973 outlets in Europe and the Middle East and
has rapidly expanded, opening 300 restaurants in the region during the
past two years.
One industry analyst said: ’France’s economy has been difficult and the
burger market has been tough. Last year, Burger King made a loss on the
European business so the news is not too great a surprise.’
This article was first published on Marketing