No home is complete without one: a six-foot high cardboard cut-out
Hercules. At least, that’s how it seems to the people at Buena Vista
Improbable as it seems, hundreds of huge Hercules figures have gone
missing from poster sites all over the country.
The cut-outs were originally holding big placards announcing the Disney
video release but every single Hercules has gone ’mything’, leaving just
his placard behind. Which leaves it, frankly, one of the dullest posters
After just three days, Buena Vista agency Banks Hoggins O’Shea replaced
them all, only to find they vanished immediately.
Even the Hercules in Tottenham, who was at the top of a nine-foot pole,
went the way of all flesh after a couple of hours.
And in one instance, the Hercules-replacer had not even got back to his
van before his handiwork was nicked.
We thought advertising was supposed to shift the product, not just
This article was first published on Marketing