PHWT will be creating a name and identity for Berghaus's new line, which is due to launch in 2008. The branding will appear on the clothing, packaging and point of sale material.
Sarah Wilson, Berghaus's head of marketing, said: "We chose to work with PHWT on this corporate identity project because of their excellent grasp of our brand values and target markets. Their extensive experience in communications across the globe will help us drive sales and boost brand identification in all our markets."
PHWT's client roster includes Ford of Europe, Mecca Bingo, Jaguar, Land Rover, Bayer CropScience and Continental Tyres.
Earlier this month the agency won the pitch to rebrand The Shakespeare Birthplace Trust. PHWT will be handling brochure work, direct mail and local press advertising to attract 50,000 extra visitors a year to Shakespeare related properties in Stratford-upon-Avon.
This article was first published on brandrepublic.com