Advertisers are to gain a weekend ratings boost as ITV plans to
broadcast the fourth weekly episode of Coronation Street on a Sunday
The move will potentially bring in millions of extra viewers to the ITV
spot. Since January, ITV’s Sunday scheduling has fallen behind BBC1’s,
with average viewing during peak time of 12.8 million compared with the
BBC’s average of 14 million.
The biggest loser will be Carlton TV, which will miss out on millions of
pounds in revenue as the show falls into the weekend airtime of Granada-
Granada wants LWT to scoop up the extra advertising revenue in London,
and has provisionally scheduled the additional Sunday episodes to begin
in the autumn at the usual time of 7.30pm.
ITV will be breaking with tradition with a Sunday showing of the Street,
which is the first soap ever to be scheduled for the weekend. ITV said
the change in Sunday trading laws partly influenced its decision, as it
lent legitimacy to the Rover’s Return being open on the day of
This article was first published on Marketing