ASA campaign hits big screen

ROBIN MONEY, head of corporate affairs, Marketing, Thursday, 28 August 1997, 12:00am,

The Advertising Standards Authority is launching its first cinema ad for 15 years, as part of a campaign to reassure the public that the industry is being policed effectively.

The Advertising Standards Authority is launching its first cinema

ad for 15 years, as part of a campaign to reassure the public that the

industry is being policed effectively.

The campaign, created by Mellors Reay to coincide with the ASA’s 35th

anniversary, also includes press and poster executions with a new

strapline, ’If an ad misleads, we’re here to stamp it out’.

The cinema ad is a spoof beauty product commercial making exaggerated

claims. All the ads run on donated space.

This article was first published on Marketing

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