Sega

ROBIN MONEY, head of corporate affairs, Marketing, Thursday, 28 August 1997, 12:00am,

Sega is starting its pre-Christmas marketing push with a gamecard promotion featuring in the Daily Star newspaper. The promotion will involve eight million gamecards and runs for a month from September 1. The newspaper will link the promotion with its glamour girls, including Jo Guest, Sammi Jessop and Lana Cox, featuring them dressed up as characters from Sega’s games.

Sega is starting its pre-Christmas marketing push with a gamecard

promotion featuring in the Daily Star newspaper. The promotion will

involve eight million gamecards and runs for a month from September 1.

The newspaper will link the promotion with its glamour girls, including

Jo Guest, Sammi Jessop and Lana Cox, featuring them dressed up as

characters from Sega’s games.

The campaign is also tying up with the launch of MegaStar - the Daily

Star’s Web site and there will be links between it and Sega’s Web site.

The marketing campaign leading on from this will include press ads

including a mixture of generic Saturn executions as well as specific

games ads.

This article was first published on Marketing

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